Field Sales Representative

Location:

St Thomas, VI, 802

Requisition ID: 19147

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Job Summary

The Field Sales Representative plays a vital role in driving sales performance and strengthening relationships with lottery retailers across St. Thomas and/or St. Croix, USVI. Reporting to the Sales Supervisor, this field‑based role focuses on achieving sales targets by ensuring optimal product availability, visibility, and execution at the point of sale. This role works closely with retail agents to support compliance, improve performance, and deliver an excellent customer experience. Acting as a trusted partner and brand ambassador, the role contributes directly to revenue growth, market presence, and the successful execution of commercial and marketing strategies while reflecting the company’s values, ethical standards, and commitment to inclusion and collaboration.

Key Responsibilities

Achieve assigned sales targets across all product categories by executing commercial strategies and supporting effective in‑store execution.
Build, develop, and maintain strong working relationships with retail agents within the assigned territory to drive performance and compliance.
Identify, recruit, and onboard new retail agents with strong potential, providing guidance on how to grow and optimize their lottery business.
Conduct regular, planned visits to retail locations to ensure consistent presence, product availability, merchandising standards, and service quality.
Support the management of retail agent accounts in collaboration with Finance, including accounts receivable processes and adherence to account policies.
Train retail agents and their staff on correct account handling, sales processes, incentives, promotions, and compliance requirements.
Deliver ongoing training on selling techniques, promotional programs, and incentives to improve engagement and sales effectiveness.
Ensure proper execution of marketing strategies, including point‑of‑purchase materials, planograms, and “perfect store” standards.
Monitor competitor activity and market trends, providing insights and recommendations on potential risks or growth opportunities.
Analyze agent performance data to identify opportunities for growth and develop targeted action plans by product category.
Provide regular updates and performance reports to the Sales Supervisor, including weekly action plans and progress against targets.
Collaborate with Sales, Marketing, and other internal teams to support trade marketing initiatives and gather relevant market intelligence.
Coordinate with PROCALL and internal partners to ensure retailers maintain appropriate stock levels across all price points and game types.
Participate in company initiatives and community or extracurricular activities that support the organization’s mission and values

Requirements and Qualifications

Minimum education equivalent to five O‑Level passes, including Mathematics and English; high school diploma or equivalent preferred.
Minimum of two years of relevant work experience; experience in sales, retail, or commercial roles preferred.
Strong customer‑focused mindset with the ability to build trust and influence retail partners positively.
Clear and confident communication skills, with the ability to explain products, promotions, and expectations effectively.
Analytical and problem‑solving skills to assess performance, identify opportunities, and adapt approaches to different retailer needs.
Comfort working independently in the field while collaborating closely with internal teams and supervisors.
Valid driver’s license permitting the operation of standard motor vehicles and willingness to travel within the assigned territory.
Commitment to ethical conduct, professionalism, inclusivity, and representing the company’s values in all interactions

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-RQ

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.

Apply now »