Business System Analysis Professional

Location:

Roma, IT, 00154

Requisition ID: 19052

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. We have a longstanding commitment to Responsible Gaming (RG) that is engrained within our core business and the products we offer to customers and players worldwide. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Overview

The Business Analyst plays a critical role in defining, optimizing, and supporting the delivery of Brightstar’s iLottery digital products and omnichannel player experiences. This position partners closely with Product, UX, Engineering, and third‑party vendors to ensure digital solutions are high‑quality, compliant, and aligned with business strategy.

Responsibilities

Digital Product Definition: Lead the end‑to‑end elicitation, analysis, and documentation of functional and non‑functional requirements for iLottery digital products. This includes defining enhancements for mobile applications, instant‑win experiences, and web‑based draw results to ensure cohesive, high‑quality player interactions.

Omnichannel Experience Design: Develop and maintain comprehensive player journey maps that seamlessly connect digital and retail environments. Examples include Click & Collect prize claims, retail‑to‑digital engagement flows, and promotional mechanisms that unify physical and online channels.

Business–Technology Alignment: Translate strategic business objectives into detailed User Stories and Acceptance Criteria for Agile delivery teams. Ensure squads understand the business rationale behind each requirement and support them throughout refinement, development, and testing phases.

Integration & Systems Requirements: Define and manage requirements for integrations with third‑party providers such as secure payment processors, identity and age‑verification platforms, and Brightstar’s retail-focused systems. Ensure integrations meet performance, security, and compliance standards.

Player-Centric Insights & Analysis: Leverage data from digital platforms, retail systems, analytics dashboards, and player feedback to identify pain points and optimisation opportunities. Partner with Product and UX teams to recommend data‑driven improvements to journey flows and user experiences.

Regulatory Compliance & Product Integrity: Ensure all digital products fully comply with relevant gaming regulations, Responsible Gaming (RG) standards, and data protection requirements (including GDPR). Maintain rigor in documentation and change control processes to uphold product integrity.

Qualifications

Professional Experience: Minimum 3 years’ experience as a Business Analyst in a digital‑first environment (eCommerce, Fintech, iGaming, or similar), ideally with exposure to physical retail operations and their supporting technologies.

Omnichannel & Retail Technology Understanding: Hands‑on experience delivering solutions that bridge digital products with physical hardware or retail systems (e.g., EPOS systems, mobile scanning features, loyalty platforms).

Agile Delivery Expertise: Strong command of the Software Development Lifecycle within Agile frameworks (Scrum or Kanban). Proficient in backlog management and documentation using Jira, Confluence, and similar tools.

Analytical & Visualisation Skills: Proficiency across MS Office tools, Visio, and digital whiteboarding or wireframing applications such as Figma, Miro, or equivalent platforms.

Stakeholder Communication & Influence: Ability to distill complex technical concepts into clear, business‑friendly language for non‑technical stakeholders while maintaining the necessary level of detail and precision for engineering teams.

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-YG1 #LI-HYBRID

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.

Apply now »