Marketing Specialist III

Responsibilities

BRIGHTSTAR is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product with our customer at the Rhode Island Lottery. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, managing content testing and introductions, creating and maintaining promotional and communications calendars, and developing and executing player marketing campaigns.

We are looking for someone with passion, energy, and intellect, who can bring fresh ideas and an analytical mindset. This person works closely with a growing portfolio of interactive products for the Rhode Island Lottery.

Duties and Responsibilities:

Work together with BRIGHTSTAR and Rhode Island Lottery to:

• Support overall business growth by contributing to the overall growth plan for the customer’s digital lottery product.
• Understand all product offerings and identify opportunities for player experience improvement.
• Test new game content and manage all releases, working closely with delivery and studio teams.
• Create and maintain a monthly promotional calendar in line with the overall marketing strategy.  Successfully operate and execute all promotions.
• Proactively understand and address issues, challenges, and threats to business growth.  Understand data reporting elements and use to identify new focus areas for growth.
• Working with player activation team, execute player communication campaigns via multiple channels.  Track and understand metrics and opportunities for enhancement.
• Work with BRIGHTSTAR Call Center and customer to address player questions and issues.
• Collaborate effectively with cross-functional team members to identify and implement customer experience enhancements and issue resolution.  Escalate technical concerns appropriately.

Qualifications

• 2+ years experience in digital marketing or e-commerce.  Gaming industry experience a plus
• Bachelor Degree in marketing, business, communications, or related field.
• Strong customer-facing experience
• Experience on CRM and/or loyalty programs
• Excellent time-management and organizational skills
• Strong analytical, reporting and problem-solving skills
• Capable of simultaneously managing strategic initiatives, projects and production issues
• Strong follow-through skills
• Ownership mindset regarding products and performance – takes ownership of problems, opportunities and requests and finds solutions
• Ability to communicate as part of a team to build consensus among internal and external clients and stakeholders
• Open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to building team spirit, and mentor others to succeed
• Highly motivated, organized, able to multi-task and work under tight deadlines
• Strong people skills; ability to interact with a wide range of personalities

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-DAK #LI-HYBRID