Director Customer Growth

Overview

This position is responsible for leading Brightstar’s corporate marketing support to several US revenue share B2B customers. The director consults with customer product, sales, and marketing leadership to support customer strategic business plans, sharing trends, performance analyses, and ideas for execution of lottery B2C activities. The director collaborates closely with Brightstar US operations leadership to support customer initiatives that align with Brightstar business goals and lead to customer satisfaction with Brightstar as a knowledgeable, responsive service provider and strategic partner.

Responsibilities

• Works directly with U.S. lottery customers to provide B2B marketing support to Lottery leadership (executive, product, sales, marketing).
• Collaborates with local, customer-facing Brightstar leadership to develop and sell in to our revenue-share customers sales growth recommendations that align with customer strategic plans and objectives. Coordinates corporate support and knowledge-share related to lottery transfer to their beneficiaries.
• Assists with development and launch of new games/products or optimization current products.
• Responsible for attending, coordinating content, and delivering regular (quarterly or bi-annual) presentations to various U.S. lottery customers.

• Regularly presents to U.S. lottery staff at all levels (from marketing teams up to Executive Directors) on Brightstar recommendations and industry information.
• Provides a wide range of consulting services to lottery customers including, but not limited to: end-user market and product planning, retailer network development, retailer training, retailer relations, promotions and incentives, advertising, and other marketing functions.

• Works with Game Development to develop and deliver specific recommendations for the mutual benefit of lottery customers and Brightstar.
• Works with Regional VPs, GMs, and other Brightstar management on customer-facing issues, development plans, and revenue-generating projects.
• Contributes specific marketing plans/narrative/expertise for U.S. lottery proposals.
• Attends industry conferences and tradeshows on behalf of Brightstar as a company representative expected to interact with Lottery customer executives, other vendor representatives, and Brightstar management.
• Maintains a solid understanding of industry trends/ initiatives/and product development, which informs decision-making for customer deliverables.

Qualifications

• Industry Experience: 7–10 years of relevant lottery or gaming industry marketing experience, with a proven track record of successful initiatives.
• Functional Experience: 7+ years of related work experience (B2B customer growth, B2C product launch and support, client consulting).
• Analytical Skills: Strong ability to interpret data, analyze campaign performance, and make data-driven decisions
• Excellent written and verbal communication skills
• Ability to work with, and lead, cross-functional teams. 
• Experience developing and executing product and solution introductions and marketing plan development preferred.

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self


#LK-JTM #LK-HYBRID