Market Research Analyst I

Location:

Port of Spain, TT, __

Requisition ID: 19502

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Job Summary:

We are seeking a detail-oriented and analytical Market Research Analyst I to support business growth through data-driven insights and market intelligence. In this role, you will analyze market trends, customer behavior, product performance, competitive activity, and campaign effectiveness to help guide strategic business decisions. Working closely with cross-functional teams, you will transform complex data into actionable recommendations that enhance sales performance, strengthen brand development, and uncover opportunities for growth. This is an excellent opportunity for someone who enjoys combining analytical expertise with business acumen in a dynamic and collaborative environment.

Key Responsibilities:

Analyze market, customer, competitor, and economic data to identify trends and opportunities.
Provide insights and recommendations that support sales growth and brand development initiatives.
Evaluate business and marketing performance to identify areas for improvement and optimization.
Partner with cross-functional teams to understand analytical needs and support strategic decision-making.
Prepare and distribute regular reports on sales performance, marketing activity, and key business metrics.
Respond to stakeholder requests for data analysis, reporting, and business intelligence.
Support the planning, execution, and evaluation of projects through data-driven analysis.
Monitor sales and marketing campaigns to assess effectiveness and recommend improvements.
Analyze historical and current data to develop forecasts and identify future business trends.
Assess product performance and market penetration to uncover growth opportunities.
Coordinate and support market research projects, including data collection, analysis, and reporting.
Develop, maintain, and enhance KPI dashboards and reporting tools.
Present findings and recommendations in a clear and concise manner to various stakeholders.
Collaborate with business teams to drive continuous improvement initiatives.
Ensure accuracy, integrity, and consistency of data used in reporting and analysis.
Maintain compliance with company policies, procedures, and reporting standards.
Support special projects and additional analytical assignments as required.

Requirements and Qualifications:

Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
Minimum of 2 years of experience in market research, business analysis, marketing analytics, sales reporting, forecasting, or business intelligence.
Advanced proficiency in Microsoft Excel.
Experience using Power BI and other reporting or analytics tools.
Strong understanding of data analysis, business reporting, forecasting techniques, and market research methodologies.
Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
Strong attention to detail and commitment to data accuracy.
Effective verbal and written communication skills.
Ability to present complex information in a clear, concise, and business-focused manner.
Strong organizational skills with the ability to manage multiple priorities and deadlines.
Proven ability to build collaborative relationships across teams and stakeholders.
Proactive, adaptable, and comfortable working in a fast-paced environment.
Strong time-management and self-management capabilities.
Demonstrated commitment to continuous learning and process improvement.
Master’s degree or professional certification in Marketing, Business Analytics, Sales, Planning, or a related discipline is preferred.
Commitment to creating an inclusive, respectful, and collaborative workplace where diverse perspectives are valued.

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-RQ

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.

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