Brand Specialist I

Location:

Phillipsburg, SX

Requisition ID: 19739

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Overview

As a Brand Specialist I, you will support Brightstar Lottery's brand management, marketing strategy, and portfolio growth initiatives by developing and executing integrated marketing programs that strengthen brand positioning, drive revenue, enhance customer engagement, and support business objectives. Working closely with internal stakeholders and external partners, you will help deliver compelling brand experiences while ensuring alignment with company goals and brand standards. This role will be located onsite in Sint Maarten.

What You'll Do

Develop integrated marketing plans and campaigns that support portfolio growth, brand visibility, and business objectives
Champion brand positioning and consumer engagement initiatives across multiple channels and touchpoints
Coordinate advertising, promotional, pricing, and communication activities to strengthen market presence
Analyze brand performance, campaign effectiveness, market trends, and customer insights to drive informed recommendations
Collaborate with Sales, Business Intelligence, and cross-functional teams to execute strategic marketing initiatives
Monitor competitor activity, industry developments, and emerging consumer trends to identify opportunities and risks
Facilitate training and educational initiatives that increase stakeholder understanding of products, services, and brand objectives
Perform other duties as assigned

What You'll Bring

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Minimum of two (2) to five (5) years of experience in brand management, advertising, marketing, or market analysis
Demonstrated expertise in developing and executing integrated marketing campaigns and promotional initiatives
Strong analytical capabilities with the ability to interpret data, market trends, and consumer insights
Proficiency in Microsoft Office applications, including Excel, PowerPoint, and business reporting tools
Proven success managing multiple projects while balancing competing priorities and deadlines
Excellent interpersonal, communication, presentation, and stakeholder management skills

What Will Make You Stand Out

Experience supporting lottery, gaming, consumer products, retail, or highly regulated industries
Familiarity with market research methodologies and customer insight analysis
Knowledge of brand development, portfolio planning, and go-to-market strategy execution
Exposure to agency management, media planning, and vendor partnerships
Understanding of digital marketing, consumer engagement, and integrated communications
Background working in multicultural and cross-functional business environments

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-RQ #LI-ONSITE

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.