Social Media Specialist II

Responsibilities

The Social Media Specialist II develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Responsible for the planning and execution of all social media strategy on behalf of the Hoosier Lottery.

•    Manage day-to-day community engagement and communications. 
•    Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals. 
•    Manage monthly giveaways and contests, including scheduling, player entry tracking, winner selection, and prize fulfillment.
•    Execute social content with internal resources and agency partners. Content to support products, myLOTTERY promotions, event team promotions, campaigns, digital, and the sales team’s objectives. 
•    This position is also a “content creator” and helps capture real-time and lifestyle content for social.
•    Attending select events like the State Fair, Colts, Pacers and other sponsorships throughout the year to capture content and create Reels, Stories, etc. Capture the excitement of the event for our social channels.
•    Manage the paid media strategy and ongoing support with the Hoosier Lottery's current media buying agency.
•    Define and own reporting metrics and KPIs for the Hoosier Lottery's social channels. Analyze data and prepare weekly and monthly reports for senior staff members and the Hoosier Lottery, as needed.
•    Work with agency partners to identify and execute our influencer strategy throughout the year.
•    Review and help manage execution of our creative agency's social media campaign assets.
•    Responsible for social listening, communicating player chatter, and media trends to the wider teams as applicable. 
•    Monitor activity across all channels and address issues as needed during and occasionally outside of traditional business hours. Escalate to the appropriate team members as needed. 
•    Work with all internal stakeholders to develop, maintain, and communicate social media calendar and strategy.
•    Operate within Hoosier Lottery guidelines including, but not limited to, Hoosier Lottery's Marketing Code of Conduct and Responsible Gaming guidelines while executing social programs, promotions, and giveaways.
•    Provide social support for Hoosier Lottery's field Promotions team as needed Provide support for field events on occasion.
•    Performs other duties as assigned.

Qualifications

•    Bachelor's Degree and/or equivalent years of successful work experience. 
•    5+ years of experience in digital or social media required. 
•    Experience with Social Media management platforms (Falcon/Brandwatch, Sprout, Hootsuite, etc.). 
•    Experience creating content for social platforms – example: Instagram Reels, Stories, etc.
•    Working knowledge of Photoshop/Illustrated required. 
•    Customer service experience preferred. 
•    Ability to work a hybrid schedule with a mixture of remote (Monday and Friday) and in-office (Tuesday, Wednesday and Thursday).

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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