Senior Retail Experience Specialist

Overview

The Senior Retail Experience Specialist is responsible for leading and executing retail-first marketing strategies that drive consumer engagement, increase in-store conversion, and maximize sales across all retail channels for the Hoosier Lottery. This role focuses on the development and execution of integrated retail marketing campaigns, merchandising strategies, and retailer-specific promotions. The position partners closely with Sales, Analytics, and Creative teams to ensure all retail touchpoints—physical and digital—are optimized to deliver a compelling and consistent player experience.

Responsibilities

• Lead development and execution of retail marketing strategies that prioritize in-store visibility, shopper engagement, and conversion
• Partner with Sales and Corporate Account teams to develop retailer-specific marketing programs, promotions, and loyalty initiatives
• Manage budgets associated with retail marketing campaigns, merchandising, and POS production to ensure efficient spending and strong ROI
• Works collaboratively with Analysts to track effectiveness and analyze merchandising and other special retail initiatives and retail promotions.
• Establishes and manages retail marketing calendar to support business objectives
• Works with internal and external resources to optimize temporary and permanent merchandising options to maximize sales impact and reduce costs
• Manage, track and analyze the use of digital marketing communications for retailers, which includes coordination with internal and external staff
• Manage digital marketing touchpoints including ESMM, GameTouch vending machines, and more to ensure alignment with campaigns and promotions
• Manage, track and analyze the use of marketing collateral creation and distribution at regional and retailer level
• Collaborate with the Sales department to ensure retailer communications embrace the needs of the retailer while also reflecting the communication priorities of Hoosier Lottery
• Manage the 360 strategies and execution of winner awareness within the retail environment.
• Collaborate cross-functionally with Graphic Services, Digital, Product, and PR teams to deliver cohesive omnichannel retail campaigns
• Develops and maintains a thorough understanding of the Hoosier Lottery player in all retail environments and translates that understanding to recommendations associated to existing or new retail initiatives
• Attend regional sales meetings to gather feedback and present new marketing initiatives
• Identify and test innovative retail marketing tactics, technologies, and vendor solutions to enhance the in-store experience
• Performs other required tasks as assigned

Qualifications

Education:

• BS or BA required, with a concentration in Business Administration, Marketing, Communications, or Advertising preferred

Years Experience:

• Minimum 3-7 years of experience in Brand, Marketing and/or Advertising
• Business-to-Consumer marketing experience within a fast-paced retail environment and/or CPG organization is preferred

Skills:

• Ability to work collaboratively with colleagues and staff to create a result driven, team-oriented environment
• Strong organizational skills with the ability to manage and prioritize multiple projects simultaneously in a fast-paced, deadline-drive environment
• Experience managing multi-channel marketing programs with budgets exceeding $1 million each
• Strong attention to detail with a focus on accuracy across all work, data and project deliverables
• Excellent communication skills, both verbal and written
• Task oriented ability to track multiple elements in multiple stages of development
• Ability to function independently which includes prioritizing and organizing work
• Strong sense of urgency and commitment to setting and individually meeting deadlines
• Ability to analyze problems and make appropriate decisions
• Strong computer skills, including Word, Excel

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

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