Retail Sales Rep II

Overview

Brightstar is seeking a results-driven and relationship-focused Lottery Sales Representative to support the growth of Hoosier Lottery products across a designated territory. In this consultative role, you’ll partner with retailers to drive sales, implement merchandising standards, and promote incentive and marketing programs—all while maintaining a socially responsible approach.

You’ll build strong relationships with retailers, the Hoosier Lottery, and Brightstar teams to deliver impactful sales strategies and ensure optimal product visibility and performance at retail.

Responsibilities

• Develop and execute a territory action plan using comprehensive sales data to drive performance.
• Maximize sales by implementing Business Plan initiatives and managing territory goals.
• Achieve weekly, monthly, and annual sales quotas through strategic sales and marketing tactics.
• Conduct Retailer Business Reviews to communicate incentive goals, identify growth opportunities, and ensure merchandising compliance.
• Use reporting tools to optimize retail space and maximize Access Points and counter display placement.
• Collaborate with Instant Ticket Specialists to maintain optimal scratch-off inventory levels at retail and self-service locations.
• Manage the Self-Service network, ensuring retailers meet availability goals and follow planogram guidelines.
• Execute Point-of-Sale and Shopper Marketing initiatives to create impactful retail touchpoints.
• Educate retailers and players on lottery products, promotions, and best practices.
• Share ideas for new promotional and merchandising strategies with key stakeholders.
• Support new game launches and promotional campaigns to meet activation goals.
• Uphold Retailer Lottery Contract and policy procedures.
• Maintain accurate sales data and retailer records using Sales Wizard.
• Travel within assigned territory nearly 100% of the time.

Qualifications

• Bachelor’s degree in business, sales/marketing, or related field (or equivalent experience).
• Minimum of 3 years of experience in retail sales, consumer packaged goods, or marketing.
• Valid driver’s license required.
• Strong sales closing and relationship-building skills.
• Clear and persuasive communication in both group and one-on-one settings.
• Ability to produce clear, concise written materials.
• Excellent time management and organizational skills.
• Ability to position sales and marketing concepts in a compelling and persuasive manner.
• General understanding of lottery operations and transactions.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Physical & Travel Requirements:

• Flexible schedule with potential weekend activities.
• Extensive daytime travel required.
• Ability to lift and carry up to 50 lbs.
• Must be able to stand for extended periods.
• Overnight travel may be required for state sales meetings or special events.
• Must maintain vehicle and adhere to reporting requirements.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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