Marketing Coordinator I

Location:

Basseterre, KN, __

Requisition ID: 19478

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Job Summary:

The Marketing Coordinator I supports the planning, execution, and optimization of integrated marketing campaigns that enhance brand visibility, customer engagement, and product performance. This role collaborates closely with cross-functional teams, vendors, and retail partners to deliver campaigns on time and within budget while ensuring compliance with regulatory standards. The position also contributes to data analysis, reporting, and market research initiatives, helping translate insights into actionable improvements. As a brand ambassador, this role promotes collaboration, inclusion, and a positive team environment where everyone can contribute and grow.

Key Responsibilities:

Support the development and execution of integrated marketing campaigns across digital, retail, and traditional channels
Coordinate campaign timelines, content, and deliverables to ensure timely and high-quality execution
Assist in delivering promotional initiatives for products, including draw-based and instant offerings
Contribute to the creation and management of marketing materials such as point-of-sale assets, email campaigns, social content, and web updates
Ensure all communications align with brand guidelines and comply with industry regulations and responsible standards
Support social media management and website updates to maintain an engaging and accurate digital presence
Track and analyze campaign performance across channels, including email, social media, and paid advertising
Assist in compiling reports and dashboards, providing insights to improve campaign effectiveness
Monitor sales data, customer behavior, and market trends to support marketing strategies and optimization
Coordinate with internal stakeholders and external partners to ensure alignment and successful delivery of initiatives

Requirements and Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
2–4 years of experience in marketing, ideally within gaming, entertainment, retail, or consumer-focused industries
Understanding of marketing fundamentals, including segmentation, targeting, and campaign execution
Experience supporting multi-channel campaigns across digital and offline environments
Familiarity with digital marketing tools, analytics platforms, and reporting dashboards
Ability to interpret data and translate insights into actionable recommendations
Strong communication and collaboration skills, with the ability to work effectively across diverse teams
Experience coordinating with vendors, agencies, or external partners is preferred

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-RQ

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.